Learn how to install, configure and use Ecomly
Google Analytics is a free analytics tool that helps you track visitors and conversions on your store. It allows you to gain further insight into your visitors, such as which pages they are visiting the most, what channels are driving the most traffic to your store, and which products are performing best.
With Google Analytics Real-Time reports, you can even see how many visitors are viewing your store at any given moment. Real-Time reports allow you to see if a current promotion is driving more traffic to your store, the effects on store traffic from social media posts, traffic driven by content changes, and more, making Google Analytics virtually essential. To set up Google Analytics, you will need to first create and verify your Google account.
There are a few ways to connect GA to your Ecomly store.
You need a Google account to use Google Analytics. If you already use Google products, such as Gmail or Ads, then you can use the same account for Google Analytics.
If you don’t already have an account for a Google product, then create a Google account. You don’t have to use the Gmail account for anything other than signing in and out of Google Analytics.
After you have a Google account, you need to create an Analytics account.
To enable Google Analytics, you must create a Universal Analytics property in Google and add it to your Shopify store.
By default, Google creates Google Analytics 4 properties, which are not compatible with Ecomly. Make sure that you create a Universal Analytics property.
Go to your store dashboard Store Settings > Settings > Integration > Google Analytics
You can implement Google’s eCommerce tracking at two different degrees of detail:
If you need more detailed tracking information, then you can turn on Enhanced Ecommerce tracking.