Setting up Facebook Pixel

What Is Facebook Pixel? #

Facebook Pixel is probably one of the most useful tools for monitoring your Facebook advertising campaign’s performance.

It allows you to track your website visitors, whether it’s on your blog, landing pages, or your product pages, etc. Facebook has its own pixel feature that combines the power of the conversion pixel and custom audience pixel and uses them to create highly effective ads.

In essence, a Facebook pixel is a line of code you add to your website, and it can retarget as well as track conversions through the ads you run on the platform. You can do a lot more than, though, so let’s find out.

Why Use Facebook Pixel? #

You can use WooCommerce Facebook Pixels for the reason mentioned above, and for the following purposes as well:

  • Retargeting visitors who visited your ecommerce store.
  • Measure the effectiveness of your advertising campaigns and conversion rate.
  • Optimize ads to reach people who are more likely to convert.
  • Create an audience similar to the people who visited your store or a specific page on your WooCommerce store.
  • Obtain in-depth user data through Audience Insights.

How to Create Facebook Tracking Pixel #

In this section, we’ll cover how to create and install a pixel on your website.

Create a Facebook pixel #

  1. Go to Events Manager.
  2. Click Connect data sources and select Web.
  3. Select Facebook pixel and click Connect.
  4. Add your pixel name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.

Add the Facebook pixel to your website #

Once you’ve created your pixel, you’re ready to put the Facebook pixel code on your website. We will add the Pixel via Facebook’s Events Manager using the Woocommerce integration.

  1. Click “Continue Pixel Setup” and then “Use a Partner”.
  2. Note: If you already installed your Pixel on another website, you can connect it to your Woocommerce store as well by selecting “Partner Integrations” on the left-side menu when you enter the Events Manager.
  3. Select “WooCommerce” from the partner integration list.

In the next window, you will see the download instructions to help you select the pixel you want to use and configure the WooCommerce Facebook Pixel Extension in your account.

Go to your Store Dashboard and navigate to Apps > Plugins > Add New.

Next, search for “Facebook for Woocommerce” then click on Install Now.

Click on Activate after you’ve uploaded and installed the plugin.

Go to Store Settings > Facebook and click on Get Started. Follow instructions and you’re good to go.

You can also use other plugins like Pixel Caffeine or add custom code.

Set up events #

After you add the pixel base code to your website, you can set up events to measure the actions you care about, such as making a purchase. You can do this by manually installing the code or by using the point-and-click Event setup tool. Then, make sure that your pixel is working correctly.

You can use one pixel across your whole website, including multiple pages of your website.

If you use the pixel to share events with Facebook, we recommend that you also use the Conversions API. The Conversions API works with your pixel to help improve the performance and measurement of your Facebook ad campaigns. Learn more about the Conversions API.

Note: Apple’s iOS 14 changes require apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes affect how Facebook receives and processes events from tools such as the Facebook pixel. If you optimize, target, or report on web events from Facebook pixel or any of our other business tools, you can take steps to update your event setup and manage these changes. Learn more.

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Updated on 01/11/2021

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